There are so many things to optimize in a web development Singapore, from the user interface to user experience to driving sales and conversions. Having an optimized website is indeed great, especially when it is driving much traffic and contributing to your online sales. However, not everyone has this luxury of getting a large amount of traffic and not everyone will be able to experience this for a long period of time. Over time, if you are not collecting your customers’ data and not understanding them, your website or even your business will suffer in the long run.
In this article, we will discuss the various strategies that one can adopt so that you can be one step further in understanding your website’s users, connecting with them better and ultimately use that data to improve your online business.
One can simply start with the basics and install a Google Analytics code into the website and start to track your users’ data using the Google Analytics interface. Next, after you have started to collect data efficiently, the next thing to do is to understand the data. Start by looking at the different metrics provided by the platform such as users, time on site, bounce rate, sessions, and even goal completions. Goal completion is something that you would need to set up, and it is normally used to track a successful purchase or even conversion. With a proper setup, you will start to see your numbers populating from different channels such as: direct, paid, organic and social. A direct user is one that keys in your URL directly into their browser and enters your site. A paid user is one that enters your side through ads that you’ve paid for. An organic user is one that clicks on your organic listing on the search engine results page and lastly social includes any user that goes into your website via the various social media platforms such as Facebook, Instagram, Twitter, YouTube, etc.
Facebook is a great way to do push marketing and pushing your ads to users that might need your products and services but are not actively looking for them through the search engines. Facebook marketing helps you to connect with more users and isn’t limited to search engine marketing platforms. Facebook is also a great way to do remarketing to users, where you can reengage and reconnect with users that have not taken the action that you would like them to take and have left your website. Try out posting free valuable content and write about things that your target audience are interested in. Increase the number of engagements through your organic posts and show your users that you are providing them value even though you might not be always selling them your product or service.
Monitor Your Target Audience on Social Media
Speaking about social media, look at the different interest groups and pages that your target audience is liking and engaging with. Participate as a third-party user and connect with your users better. Look at their comments and actually reply to them.
Collect Insights from Them
Lastly, what you can do is ask for your client’s feedback either on your website or get them to fill up a survey and give them an incentive.
Understanding your target audience is no simple job as it is a long-term game and it requires commitment, time and effort. However, being able to understand their needs and meeting them will enable your brand and company to be successful in the long run.